Look Half Your Age

The Royal Classic Group has come out with a brand promotion campaign for its products as part of the Independence Day celebrations.

A release from the company said the campaign, called “Look Half Your Age”, would offer a discount equal to half the customer’s age on a product at all the Royal Classic outlets in Tamil Nadu, Karnataka, Kerala and Andhra Pradesh. Customers aged between 20 and 60 were eligible for this offer, which would end on August 15.

For instance, a 50-year-old customer will get 25 per cent discount on all purchases made at the Royal Classic outlet.

The Royal Classic stores have Classic Polo branded products, t-shirts, shirts, trousers, cargos, denim, jackets and “Smash” branded inner wear.

T-shirts launched

The release added that the group launched three to four new designs of T-shirts, a couple of shirts and a new trouser design every day. Classic Polo products were also retailed through about 1750 multi brand outlets, shop-in-shops and retail chain stores.