Lakshmi Mills turns to western brands

Coimbatore based Lakshmi Mills Company Limited on Monday launched its western casual wear brand, Tychre Life.

Addressing press persons, N Jaychander, vice president, Lakshmi Mills said that the garments were crafted from super soft micro modal fiber from Lenzing AG, Austria blended with cotton.

For women and Kids, Tyche Life has a range of well embroidered and designed T - shirts and tops. And for men there are polos in bright European colours.

S Bhagyashree of Soma Fashions, brand managers for Tyche Life, said the material with which the garments were made absorbed sweat faster than cotton and gave a next to the skin feeling due to its softness.

She said that 70 per cent of the garments were exclusively designed for ladies and the remaining for children and men. The garments are tested in Hong Kong-based Lenzing labs and given quality approved swing tags like the ones given in European market.

The products would be available for sale at the premium outlets at a price range of Rs 400 to Rs 1500.


Source: News Today Net