Marketics Technologies to be sold

WNS, a provider of offshore business process outsourcing (BPO), has signed a non-binding letter of intent to acquire Bangalore-based offshore analytics firm Marketics Technologies, for a total enterprise value of approximately $65 million in cash.

Marketics was formed only in 2003. The deal includes a $30m payment on closing and an earn-out of up to $35m over a 12-month period, and should be financed primarily through existing cash and cash equivalents. Marketics has around 200 employees, with 30 in Coimbatore, India and the remainder in Bangalore.